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Why grow cover crops? Plus, falling cattle price and menu trends for red meat and dairy

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Wednesday 3rd June 2026

It’s a Cover Crops 101 special on The AG Show - and we’ve got a couple of proper experts on hand to help.

Clive Wood from Frontier and AHDB’s Bek Hirstman join us to break it all down, getting you up to speed on the basics of cover crops (yes, all those non-harvested plants that can provide benefits to a rotation).

We dig into what they actually do, the different types out there and - crucially - how to choose the right ones without causing yourself headaches further down the line.

We're also asking what’s going on with finished cattle prices - why are they dropping and is there more to come? And we check in on how red meat and dairy are performing on foodservice menus right now.

Plus, who could have been part of the farmers choir that won Britain's Got Talent?

SOME USEFUL BITS (FROM AHDB & BEYOND)

Home - Cover Crops Guide

An introduction to cover crops | AHDB

Frontier Agriculture

Why are finished cattle prices falling and will this continue? Beef market update | AHDB

Red meat in foodservice: The trends shaping today’s menus | AHDB

Dairy in foodservice: The trends shaping today’s menus | AHDB

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Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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