7.00am - Sunday 17th August 2025 70,191

We’re in Pembrokeshire, Wales with Howells contracting outfit that’s doing things their own way — no finance bills, New Holland loyal, and proud of it.
Craig chats to Guto about what it’s like coming into the third generation of their business, keeping the business strong and debt-free in today’s farming world. Meanwhile, Tom catches up with Ifan, whose New Holland TM sounds every bit as good as it looks and he’s not shy about giving it a good rev! 🔊
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GRASSMEN are the fast-paced, global agriculture phenomenon whose video content and merchandise are recognised worldwide. The business was started in 2009 by current director Gareth Gault, known to fans as ‘Donkey’. His love and passion for machinery allowed him to experiment with cameras and upload content to YouTube. To his surprise, a large following soon developed and the niche in the market for real-life, documentary, farming and machinery action made it possible to drive the brand forward.

We at GRASSMEN, pride ourselves on providing an exclusive look into agricultural manufacturers, meeting real, working farmers, showing and demonstrating tractors and machinery through all seasons such as silage and slurry and ultimately educating and entertaining our fans.
If you love all things agriculture from top manufacturers such as John Deere, Fendt, Massey Ferguson, JCB, Land Rover and many many more, come and join #teamgrassmen, we would love to have you!