10.00am - Friday 14th August 2015 29,855

How much should you charge per dozen eggs? How come at the farmers' market they are $6-8 per dozen but the guy down the street is selling them for $3.

Well that's because the farmer at the market does it for a living and has a handle on his Cost Of Goods Sold where the guy down the street is buying cheap feed, is losing money, and just doesn't care that he's under-cutting a professional by supplementing his chickens with his off-farm income (can you tell I have an opinion here?)

What you charge for anything on farm should be based on a few factors:
- what it costs you to produce it
- how much labor goes into it
- what the market is willing to pay
- how much money you need to earn to keep a roof over your head

Farms fail for a number of reasons but one of the common modern problems is that "people" get into farming because they like to garden, not necessarily because they like to run a business. If you want to farm full time you will spend more time on the business than in the fields if you want to succeed.

You have to track, market, sell, track, update, grow, market, track, sell. How you "feel" something is doing is a bull-sh** indicator of how it is actually performing. Numbers don't lie, so write it down, analyze it, and make educated decisions.

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