11.00am - Tuesday 5th February 2019 3,755

It is better to serve a market than try to create one. We discuss that in today's video.

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When you're approaching your farm marketing all the small business rules apply. It is more difficult and more expensive to try and push a product out to market than it is to serve a market (people) that actually want what you have to offer. Your marketing strategy should be to make things people want to buy, not just make things because you like to do it. Listening to your customers will help you start and grow a profitable farm or agricultural business.