11.23am - Tuesday 15th April 2025 503

Are you a small farm making $100k to $1M in gross annual revenue? How are you reaching your customers?

What are you business goals?
- Customer retention?
- New customer acquisition?
- Increasing average order value?
- Selling a specialty product?

Marketing is about knowing your numbers, having goals, and running tests to meet those goals while reducing risk. It's the scientific method but with fun videos and relationship building mixed in.

To help us refine our process and become better farm marketers we are joined by Bryan Butler of SmarTech.

https://smartech.company/

SmarTech is a technology company that helps businesses improve how they operate and grow. Founded by Bryan Butler, who has over 18 years of digital marketing experience, SmarTech specializes in online advertising, customer engagement, and selling products online.

Here's a link to a video about Joe Koopsen's Farm on Heifer USA:
https://youtu.be/Q713HyuEJXk?si=OUB4LFsmowNIb1C9